
Dear Massimo, how to make a product stand the test of time?
When a brand like this is launched, as it was with my uncle’s products, it needs to look as if...
I like the brand design because it’s based on an abundance of details, which is a must-have for such an exclusive product. The marketing photos as well, using the star-clip icon and the black-and-white color palette capture the attention on the essential application of the hand sanitizer, which is everywhere. Overall, the tie-in to the sanitizer isn’t extremem, but it’s far enough along that it’s not gratuitous.