Dear Massimo, how to make a product stand the test of time?
Dear Massimo, how to make a product stand the test of time?
Dear Massimo, how to make a product stand the test of time?

When a brand like this is launched, as it was with my uncle’s products, it needs to look as if it has emanated from his home town. He is not a designer’s designer, so he should be able to represent his product effectively. He was able to do that with relative ease and poise. I appreciate any product that can show that it means business and stand the test of time.”

Design suburbia logo

The design of the new brand was inspired by the new suburbia of Clerkenwell developed by Veon and Visionhouse, as well as by the thriving arts and creative economy of east London. The brand incorporates the symbol that has stood out on the MySpace and Paqualgan websites for many years and is featured on the beautifully crafted satellite from Activy 100, Richard cited the new MySpace page as the “most important piece of content I’ve been reading this year.”

Richard expresses his thanks to Bob NSW for his support of the project.

Life according to computers

Massimo on

Dear Massimo, how to make a product stand the test of time?

Dear Massimo, how to make a product stand the test of time?

When a brand like this is launched, as it was with my uncle’s products, it needs to look as if...
Read more
Dear Massimo, what is a well-designed brand?

Dear Massimo, what is a well-designed brand?

A well designed brand is like an onion, the good ones have many layers and provide many benefits for the...
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Dear Massimo, how do you create a typeface system?

Dear Massimo, how do you create a typeface system?

The typeface system is a continuation of this focus on typography, holding the exploration of the hair type near and...
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Dear Massimo, what font do I need to use here?

Dear Massimo, what font do I need to use here?

A brand like this needs to use sans serif font to convey the right message but ideally that font should...
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