Dear Massimo, what font do I need to use here?
Dear Massimo, what font do I need to use here?
Dear Massimo, what font do I need to use here?

A brand like this needs to use sans serif font to convey the right message but ideally that font should capture the essence of the product/service rather than trying to over craft it with superfluous fill-charts. A good example of this from the client is Colorplan, a consumer brand LED-LED whose main product category is light bulbs (among others). New product, Nolo, is a powerful, simple, and vibrant sans serif black serif font that supports all of their branding and more. The line weight is strong and perfectly set for all text sizes. The ergonomics are quite minimalist, with a simple and elegant design that is relaxing and safe.

Comments

  • massimo
    Massimo

    August 31, 2020


    You know what? This brand is not relevant anymore. We all know that. But I also know that attitude. If you hit a tennis ball, it will go anywhere it wants to go. It is impossible to manipulate $/pound. Or $/hour. Or \$/month. You can't. You can't even push a tennis ball. You can, however, push WGN America. And here is where the experiment results in some interesting things to explore.For a run-of-the-mill TV network, WGN America has plenty of great things going for it. Great cast, reasonably priced programming, and of which you could make a living off of it. Also, it had the fortune of featuring not only Lemony and Bugs Bunny but also the voice of William Shatner in one form or another. The problem was that, for some reason, WGN wouldn't let them use Shatner's voice. No commercials. Problem solver. A couple of years ago, it came to my attention that WGN had gone through a similar experiment in dealing with Shatner, only this time around with Billy West. And, hey, maybe Shatner was more interested in working for MTV or Comedy Central or some dumb networking show… Anyway. During the late 1980s and early 1990s, Shatner was a regular segment on the children channel Lookin' at you! Then, at some point during his strange personality, Shatner became a while person, cause he appeared on the network lots and lots. Eventually, Shatner became quite well known for his role as Mr. Wonderful on The Flintstones, he then guest-starred on the animated series Up all by himself, then he guest-starred on the show 30 Rock, and then, apparently, he's been flat-out shit on since. This week, WGN introduced a new logo and on-air package designed by Los Angeles, CA-based Troika.

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