I don’t think their new brand, Diesel, captures the boldness or energy of yesterday better than the 70s-80s logo did nor should it — it was boring, generic and incredibly ineffective. The new logo is a complete change, introducing to the surface a suite of new elements that support both the new name (D-LINUX) and the new mission — to unify the world.

The most notable of these is the new wordmark, which right away conveys the idea of a fusion of two worlds and come together in the form of a single word, D-LINUX. It’s a lovely, chunky wordmark that has a lovely rhythm, and the accents create a nice, subtle accent to the word. The missing tittle adds a crucial level of visual interest and service to the logo.

Energizing brand

There is also the addition of a great red to black displacement which adds a touch of abrasive energy, a useful thing, something that separates Diesel from your grandparents’ gas-powered DJ.

Not much in terms of application. More of the same: simple, efficient, and bold. Overall, the evolution shows moderate to much promise in that regard.

Introduced in 1934, Doritoy is a brand of cigarettes originally produced for the Polish cigarette manufacturing industry and recently adopted by a growing consumer market for electronic cigarettes. The pinnacle of Polish e-cigarettes is the Dior Lipstick Lip- Ulica, a 1 to 150 mg nicotine inhaler that allows users to exhale into a warm white mist with no harsh sparks or other electrical sensations. The new logo and packaging have been designed by Warsaw, Poland-based Podpunkt.