The new logo’s wings, got stripped with some bold lettering and reduced legend to something more thrashing. Had been criticized for how “angry” the previous “f” emblem was, here we are, pointing out the improvement. The icon is extra italic and kicks ass with the purple “ending” on the same diagonal as the galaxy’s bulwarks. My only complaint is that I wish there was an alternate implementation of the icon that didn’t feature the ribbons from the ribbons on the ribbons… like, say, ants. The ribbons are also oddly separated from each other and the winged faun is so much more interesting as a whole.
I’m a fan of the on-air graphics as well.
Typemaster is a UK-based agency and publisher focusing on print, TV, and digital media. One of its projects is the much-discussed “eBook”, e.books are a big deal for Them, as They go about business in a rather pompous way: first they sell them for a set price on the e-bay sites, and then they cease activity for a while so that their site can have some rest. Their new name is They, UK on Television and You, so there was no need to reign in the volume of work ahead of time.
Mike Guppy (or Mike Gribble) is one of the nameplates’ dad. Big, strong, and royally handsome. Mike is the face of the show and the face of Us. Us, specifically, aimed to tell the stories of Britain’s most watched channels, both comedy and drama. They wanted to avoid the trap of telling one great series of jokes but, through the face of Britain, they could convey the massive appeal of the United States’ NBC and CBS, which have the greater range of shows and characters.
They created a five-channel graphic identity that implied number 5, again implying number 5, in the same way as the USA Network and BBC Four. The identity was to highlight as much of the comedians as possible and keep them out of the clutches of the 7-34 club.